What began as a digital fundraising program became a new conservation brand that solved 60-year old organizational problems for Friends of the National Zoo. My vision for Conservation Nation allowed us to market to broader and more diverse audiences while using digital platforms and micro-donations to democratize conservation philanthropy dramatically increasing our fundraising potential. Compelling storytelling and science were the core of engaging people with conservation projects around the world. Conservation Nation helped fund initiatives like providing safe nest boxes for penguins in Africa, thermography equipment for Asian elephant healthcare, and a rehabilitation center to study the health of pangolins.
Brand Concept, Brand Strategy, Brand Development, Brand Identity, Brand Management, Brand Standards, Integrated Marketing Strategy & Execution, Digital Marketing Strategy & Execution, Direct Marketing, Social Media Marketing, Marketing Communications, Content Marketing, Concept Development, Creative Direction, Art Direction, Graphic Design, Marketing Department Management, Creative & Production Management, Project Management, External Agency Management & Liaison, Partnership Acquisition, Development & Delivery, Workflow & Productivity Improvements, Vendor & Artist Negotiation & Management
