Boo at the Zoo is an annual "not so scary" Halloween event that raises money to support the Zoo's mission. In this campaign, a little ghost travels around engaging with Zoo animals who answer in their own language. A simple, playful style efficiently and effectively communicates a family-friendly Halloween event at the Zoo. Boo at the Zoo uses owned, sponsored, trade, and paid media to promote the event on everything from paid search and social to newspaper and magazine ads, and from treat bags, coloring books, and exhibit signs to TV and radio spots.
Brand Strategy, Brand Identity, Integrated Marketing Strategy & Execution, Digital Marketing Strategy & Execution, Direct Marketing, Social Media Marketing, Marketing Communications, Concept Development, Creative Direction, Art Direction, Graphic Design, Marketing Department Management, Creative & Production Management, Project Management, Membership Marketing, Membership Acquisition, Retention, & Renewal, External Agency Management & Liaison, Partnership Acquisition, Development & Delivery, Workflow & Productivity Improvements, Vendor & Artist Negotiation & Management