Washed Ashore is an art exhibit created from trash that has been recovered from the ocean and transformed into sea creatures. It was temporarily displayed at the Smithsonian's National Zoo to help educate visitors about the perils of plastic pollution. The design solution was a delicate balance of the beauty of the art contrasted with the abundance of ocean trash. As a result of the effort, Zoo visitation increased the summer of the exhibit, the use of plastic bags in Zoo retail shops was discontinued, and exit surveys demonstrated that a positive change in consumer habits had been sparked in most visitors. Event promotion relied solely on owned media and media partnerships, and it ranged from broadcast to digital.
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