Washed Ashore is an art exhibit created from trash that has been recovered from the ocean and transformed into sea creatures. It was temporarily displayed at the Smithsonian's National Zoo to help educate visitors about the perils of plastic pollution. The design solution was a delicate balance of the beauty of the art contrasted with the abundance of ocean trash. As a result of the effort, Zoo visitation increased the summer of the exhibit, the use of plastic bags in Zoo retail shops was discontinued, and exit surveys demonstrated that a positive change in consumer habits had been sparked in most visitors. Event promotion relied solely on owned media and media partnerships, and it ranged from broadcast to digital.
Concept Development, Creative Direction, Art Direction, Graphic Design, Integrated Marketing Strategy & Execution, Digital Marketing Strategy & Execution, Direct Marketing, Social Media Marketing, Marketing Communications, Content Marketing, Marketing Department Management, Creative & Production Management, Project Management, External Agency Management & Liaison, Partnership Acquisition, Development & Delivery, Workflow & Productivity Improvements, Vendor & Artist Negotiation & Management